Rhythm
2021
ROLE Creative Direction / Branding / User Experience / Visual & Interaction Design
ILLUSTRATION Robert Samuel Hanson
DESIGN AND BRANDING Caroline Curtin
ART DIRECTION Maureen Cooley
ANIMATION Carly Gussert
Overview
In January 2021, Rhythm entered the Texas energy market to simplify the confusing landscape. The mission: transparent, renewable energy made easy.
Our inspiration comes from a classic story, Harold and the Purple Crayon. In the story, Harold has the power to create a world of his own by drawing it. Like Harold, Rhythm breaks through the mold of the complex energy space, and uses its own innovation to create clean, simple, and unique solutions.
Welcoming and engaging
Rhythm started as a solution to the confusing and complicated energy market. Their goal is to make energy simpler, clearer, greener, customer-friendlier and just plain all-around better.
Rhythm Homepage
Delightful interactions
The rich visual identity is expressed through custom SVG animations that activate on hover below, and autoplay on mobile.
Results
Rhythm launched in January 2021 in the Texas market. It has since hit the ground running—compelling customers to switch their energy provider. As well, user research gave us some early qualitative data that the website was perceived as modern, and easy to understand.
